HbbTV

A major new pan‐European initiative aimed at harmonising the broadcast and broadband delivery of news, information and entertainment to the end consumer through TVs and set‐top boxes with an optional web connection.

The HbbTV specification was developed by industry leaders to effectively manage the rapidly increasing amount of available content targeted at today’s end consumer. It is based on elements of existing standards and web technologies including OIPF (Open IPTV Forum), CEA, DVB and W3C.

HbbTV products and services will provide the consumer with a seamless entertainment experience with the combined richness of broadcast and broadband. This entertainment experience will be delivered with the simplicity of one remote control, on one screen and with the ease of use of television that we are used to. Through the adoption of HbbTV, consumers will be able to access new services from entertainment providers such as broadcasters, online providers and CE manufacturers – including catch‐up TV, video on demand (VoD), interactive advertising, personalisation, voting, games and social networking as well as programme‐related services such as digital text and EPGs. HbbTV products and services will be developed for all broadcasting technologies including satellite, cable and terrestrial networks. Extensive satellite demonstrations were demonstrated at IFA and IBC 2009.

Further information on IRT services and products for HbbTV

Homepage of HbbTV

Watch here the new video about HbbTV,

MPEG4-format (39 MB) or WMF-format (22 MB).

HbbTV® and the HbbTV® -Logo are registered trademarks