The handling of large amounts of data is nothing new for broadcasters. New in the phenomenon of "big data" is the importance of data as a factor for value creation. Thousands of posts and tweets about broadcasts contain opinions and feedback from users, and you can derive trends for the program design. In the journalistic field, big data methods can be of advantage if huge amounts of data have to be evaluated in order to investigate the actual story behind it. The keyword here is called "data journalism". Data collected when online offers are accessed on tablets, smartphones and SmartTVs can emphasize the relevance of topics and help to discover new media content through personalization.