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Cross-media production technology


Overall view instead of silo mentality: in one of its thematic fields, the IRT intensively deals with the requirements and frictions of contemporary cross-media production and distribution of content. Where and how do the systems need to be networked, and which reference architectures are optimal and easy-to-handle with regard to cost, processes and expansion? What has to be absolutely considered from a broadcast perspective?

The development towards a cross-media media company leads to an increasingly closely meshed networking of the planning, acquisition and production systems.  In particular, the cross-media networking achieves a complexity that is increasingly difficult to oversee, develop and maintain as a company-wide technical infrastructure. Often, individual systems form “vertical silos” that range from proprietary networks, storage and CPUs to indexing, searching and management.

Were these individual functions made accessible in a modular and company-wide way, vertical parallel structures could be broken up and flexibly adaptable working procedures could be realised based on these modules. Business processes would be implemented on largely uniform horizontal layers of networks, storage units, server farms and software modules in the application layer. These structures, contrary to function silos, thus fundamentally pave the way to the cloud – in the proprietary computer centre, in flexibly connectible computer performance of regional studios or within a broadcast network, or also to external providers. 

In the thematic focus, the IRT deals with reference architectures and their management, i.e., Enterprise Architecture Management (EAM), the cloud, metadata, modularisation and interfaces, transmission and management of audio and video in IT networks and predominantly with aspects of media security.

Your contact

Dr. Markus Ludwig
Head of Department
Tel. +49 (0)89 32399-321